Carl F. Bucherer


CFB A2000 Automatic Movement

Client
Carl F. Bucherer
Year
2016
Technic
CGI
Duration
1 min 40 sec

concept: THE MOVEMENT LANDSCAPE

Being particularly impressed by the distinctive use of gold material in the newly defined brand identity, we chose to film the genesis of the A2000 in a landscape directly inspired by the shapes of the movement.

The oscillating weight creates a huge fault line in the ground, from which all movement components will appear. They emerge as rough gold parts before transforming themselves into the final wheels and pinions.

On a visual side, special attention has been put into consistency with new brand colors. This is why the overall tones are gold, amber, with almost orange lighting

 

 

 

MOODBOARD

Bucherer-A2000-tendance-01

Music by Circonflex Prod