In order to promote the Baume brand and highlight its products, the source of its inspiration, and its expertise in watch creation, we created a series of content in three chapters:
Each communication phase is divided into several subchapters in the form of square format videos with a duration ranging from 6 to 15s. The content of these capsules will be broken down into short content intended for social platforms: video, still images, loops, etc. creating grids of images on instagram in particular.
THIS FILM TAKES AS A BASIS THE SINGULAR PLACE OF THE CROWN ON THE PRODUCT TO PRESENT THE DIFFERENT DESIGNS OF DIALS.
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THIS FILM FOCUSES ON THE METHOD OF CHANGING BRACELETS TAKING THE BUTTON AS A SYMBOL OF THIS EFFECTIVE AND FAST CUSTOMIZATION.
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THE DIFFERENT HANDS ARE PRESENTED AS WELL AS THE TYPES OF DIALS.
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WE NOW PRESENT THE MULTIPLICITY OF CHOICES OF BRACELETS AVAILABLE TO THE CUSTOMER.
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BAUME CAN RELY ON THE WATCHMAKING EXPERTISE OF THE BAUME AND MERCIER BRAND, WHICH HAS BEEN MAKING WATCHES FOR 187 YEARS. WE USE HERE A MUSICAL SCALE REVISITED WITH TOOL SOUNDS.
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IN RESPECT OF AN ETHICS ORIENTED TOWARD THE FUTURE, BAUME OFFERS RESPONSIBLE PRODUCTS FROM RECYCLED MATERIALS.
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We have been appointed for the art direction and accessorizing of the photo shot. Photographs by imagie
Music by Maxime Lacoste-Lebuis
