BAUME & MERCIER


BAUMATIC

Client
Baume & Mercier
Year
2018
Technic
Live Shooting
Duration
30 sec

CONCEPT

The Baume & Mercier man is here played by a dandy. The color code that gives a graphic unit to all films is composed of gray levels (black and white) and a bright electric blue that brings a touch of modernity. This blue is a kind of leitmotif that punctuates all the films.
The dandy is our guide in this set of 5 films whose structure is identical. It aims to humanize technical innovation.
Each of the films present a specific feature of the Baumatic movement.

Each film begins with presentation of objects symbolically evoking the 4 features: Antimagnetic, Autonomy, Accuracy and Durability.
The man is staged in a sleek decor evoking a modern laboratory / loft.
Dressed with a suit, he interacts with objects that express very simply the benefits of each feature. The films end with a small offbeat scene to bring a fun / hedonistic touch to each piece of information and minimize the technical aspect of the message to make it more accessible.

ANTI
MAGNE
TIC




AC
CURA
CY

AU
TONO
MY




DU
RABILI
TY

MOODBOARD & STORYBOARD


Music by Maxime Lacoste-Lebuis