JAQUET DROZ


Corporate Film

Client
Jaquet Droz
Year
2012
Technic
CGI and Shooting
Duration
4 min

How to film every aspects of a watch manufacture ?

Jaquet Droz’ manufacture commissioned us to create a film to present their history,
their know-how and also their lastest collections.

CONCEPT

The amount of materials to present was huge : from antique to modern timepieces and techniques, archive documents, founder’s and manufacture’s history.

To embrace that diversity, we choose to create a simple and understated setting : an almost complete dark space, punctuated by each object and scene particular lighting

The set was designed to let the camera travel through time, spaces, and spirit of the brand in a single and continuous move.

MOODBOARDS

THE MAKING OF

A CONTINUOUS CAMERA MOVEMENT

The set was designed so that the camera would travel through time, spaces, and spirit of the brand in one single and continuous move.

JACQUET-Plan_horizontal

 

The very precise camera movement and the whole set were simulated using CGI. Once everything was prepared we used a Milo to perform the real camera move, replicating the CGI move.

 

 

Music by Glimpse Lab