JEANRICHARD


AQUASCOPE

Client
Jeanrichard
Year
2014
Technic
Motion design and shooting
Duration
1 min

PRESENTING A NEW UNIVERSE

On the occasion of a global redefinition of the brand, JeanRichard launched a new collection in which each range is rooted in a specific universe, related to nature, exploration and adventure.
JeanRichard has commissioned us to create a movie for each range. We had to affirm their specificity, but keep a strong brand consistency.
Aquascope is one of these films, and evokes the water sports universe.

the process

We chose to shoot the watches and then integrate them into a universe in motion design.
We used our robot motion control to film the watches in our studios.
This allowed us not only to make multiple shots for each model and to use video-stacking,
but also to recover the camera motion and integrate the watches in the motion design.

Music by Glimpse Lab