We chose to tell a story, a journey
We imagined a film composed with five chapters.
As, step by step, we move away from earth we explore the calendar complications :
On earth: the origins, the discovery through nature of the time elapsing
The moon: with a look that rises skywards, the observation of the moon’s phases
The rotation of the earth: the inclination of the earth as a watchmaking model
Comets: sources of extraordinary materials
The solar system: the union of all these elements in a system to represent time
A voice is guiding us in this exploration
It raises our eyes from the infinitely close to the infinitely large
Exploring from the earth into the solar system, we travel, one by one, through the iconic calendar complications.
For each chapter of the film, in connection with the presented timepiece, we highlight a color, a material and an expertise. The eye raising skywards is paralleled with that of the craftsman.
Using an unexpected way to tell for a manufacture, and with a strong bias in the form, Jaeger-LeCoultre is demonstrating its creativity in watchmaking as in its communication.
The emotion carried by a voice, moves the viewer into a unique experience, and induces a much stronger intimacy with the brand.
Music : “The Poet Acts”, by Philip Glass.
